Strong local SEO starts with consistent NAP (name, address, phone) and a complete Google Business Profile per location.
On-page checklist
- Unique title and meta description per city or service area page
- LocalBusiness or Organization JSON-LD that matches real addresses
- Internal links from hubs (industries, services) into your location URLs
When to add city pages
Add dedicated pages when you have real delivery, staff, or clients in those markets — not before. Programmatic templates work best when each URL has distinct value (copy, proof, local context).