Can we keep Universal Analytics history?

UA stopped processing in 2023; exports if you saved them can live in BigQuery or Sheets. GA4 collects forward-only — we document parallel reporting windows during transition.

Do you implement server-side GTM?

Yes — scoped when client-side loss is material. We estimate hosting cost and maintenance before recommending it over enhanced consent modeling.

Is GA4 GDPR-compliant?

Compliance depends on consent, DPA with Google, and IP/settings configuration. We implement Consent Mode and document settings for your DPO — we do not provide legal advice.

Why do our GA4 numbers differ from Shopify or Stripe?

Common causes: timezone, refund handling, ad blockers, and duplicate client_id. We reconcile with a variance playbook and attribute expected gaps.

Can you fix a broken migration?

Yes — we audit the container, deduplicate events, and rebuild conversions without resetting property ID when possible.

Service

Google Analytics 4

Google Analytics 4. Install GA4 from scratch or fix a broken setup — events, conversions, audiences and consent-aware tagging.

GA4 setups with consent mode, event taxonomy, and BigQuery-ready exports. Fixed-scope from €2,800; quote within 24 hours after intake with validation checklist and Looker/Looker Studio starter views.

Scope GA4 implementation Audit our GA4 setup

Details & FAQs

GA4 implementation and migration for event-based measurement, consent mode, and reporting your marketing team can actually use.

GA4 as event-first analytics — not Universal Analytics reskin

GA4 measures via events and parameters, not session-centric pageviews alone. We design a taxonomy (purchase, generate_lead, sign_up, custom funnels) aligned to your business model before tags fire.

Migration from UA is not a one-click import — historical comparisons break. We document what can and cannot be backfilled and set executive expectations early.

GTM vs gtag: tag governance and deployment

Google Tag Manager is default for marketing agility; direct gtag suits minimal static sites. We implement container versions, workspaces, and publish approvals so rogue tags do not break consent.

Server-side GTM is scoped when ad blockers or iOS ATT erode client-side signal — with cost/benefit notes for Cloud Run or Stape hosting.

Consent Mode v2 and EU compliance

For EEA traffic we wire Consent Mode v2 with your CMP (Cookiebot, OneTrust, etc.) so modeling recovers gaps without firing analytics before consent.

We validate consent states in Tag Assistant and document default vs update signals for legal review — not just "marketing said it is fine."

Enhanced measurement, ecommerce, and custom dimensions

Enhanced measurement toggles are curated — scroll tracking on infinite feeds can pollute engagement metrics. Ecommerce uses GA4 item schema with validation against your data layer.

Custom dimensions and metrics map CRM fields (plan tier, account type) with cardinality warnings so reports stay usable.

BigQuery export and marketing API integrations

Daily BigQuery export unlocks retention cohorts and LTV models UA dashboards never handled well. We deliver starter SQL and Looker Studio templates — or hand off to your data team with schema docs.

Google Ads, Search Console, and Merchant Center links are verified in admin so attribution reports reconcile with ad platform UI.

QA, debugging, and ongoing governance

DebugView, realtime, and automated tag monitoring catch broken events before board meetings. Indicative engagements from €2,800 for standard marketing sites; app + web streams are quoted separately.

Change control: new events require a one-page spec (name, params, trigger) before GTM publish — preventing analytics debt.

Scope GA4 implementation

What's included

New property + data stream setup
Event taxonomy and conversion mapping
Consent Mode / cookie-banner alignment
Key events, audiences and debug validation

What you receive

Measurement plan (events, params, conversions)
GTM container export and publish log
Consent Mode validation screenshots
DebugView test script and results
BigQuery table map (if export enabled)
Admin access and linking checklist

Frequently asked

Can we keep Universal Analytics history?: UA stopped processing in 2023; exports if you saved them can live in BigQuery or Sheets. GA4 collects forward-only — we document parallel reporting windows during transition.
Do you implement server-side GTM?: Yes — scoped when client-side loss is material. We estimate hosting cost and maintenance before recommending it over enhanced consent modeling.
Is GA4 GDPR-compliant?: Compliance depends on consent, DPA with Google, and IP/settings configuration. We implement Consent Mode and document settings for your DPO — we do not provide legal advice.
Why do our GA4 numbers differ from Shopify or Stripe?: Common causes: timezone, refund handling, ad blockers, and duplicate client_id. We reconcile with a variance playbook and attribute expected gaps.
Can you fix a broken migration?: Yes — we audit the container, deduplicate events, and rebuild conversions without resetting property ID when possible.

Related services

GA4 data you do not trust?

30-minute intake. Fixed-scope GA4 measurement quote within 24 hours.

Scope GA4 implementation