Can Klaviyo replace our ESP and CRM?

For ecommerce email/SMS often yes. Sales CRM (HubSpot/Salesforce) may remain system of record — we sync boundaries explicitly.

Do you write email copy and design?

We structure flows and implement templates; copy/design can be bundled as a separate content leaf or supplied by your brand team.

How do you handle GDPR and unsubscribes?

Preference centres, lawful basis documentation, and suppression lists are configured per market. Legal review of consent copy remains your counsel's task.

What if we migrate from Mailchimp?

Historical engagement imports have limits — we plan parallel sends, list hygiene, and flow rebuild rather than blind list port.

Can Klaviyo work with headless commerce?

Yes — server-side events and catalog feeds via API. Scope includes idempotency and test stores before production cutover.

Service

Klaviyo Flows

Klaviyo Flows. Ecommerce email and SMS — flows, segments, catalog sync and deliverability hygiene.

Klaviyo implementations with clean Shopify/Woo sync, flow architecture, and deliverability basics. Fixed-scope from €3,400; quote within 24 hours after intake.

Scope Klaviyo flows Audit Klaviyo integration

Details & FAQs

Klaviyo flows, segmentation, and ecommerce integrations for DTC brands that need revenue-attributed email and SMS — not batch-and-blast.

Klaviyo as revenue CRM — built for ecommerce events

Klaviyo ingests storefront events (placed order, started checkout, viewed product) and drives segmented flows with attributed revenue per message — unlike generic ESPs bolted onto Shopify.

We implement for DTC, subscription, and B2B commerce where LTV and repeat purchase matter more than list size vanity metrics.

Integration hygiene: Shopify, WooCommerce, and custom stacks

Duplicate profiles and mismatched currency break reporting. We audit catalog sync, identify merging rules, and map custom properties (VIP tier, wholesale flag) before flows go live.

Headless or Next.js storefronts use Klaviyo's API and server-side events — with idempotent `event_id` to prevent double counting on retry.

Flow architecture: welcome, abandonment, post-purchase, win-back

Core flows are templated but copy and timing are brand-specific. Browse abandonment respects consent; cart abandonment respects inventory and discount policy — no rogue 50% off emails.

Sunsetting rules suppress buyers who already converted so you do not pay SMS credits to spam happy customers.

Segmentation, RFM, and predictive analytics

Segments combine behaviour, catalog affinity, and predictive CLV where enabled. We avoid segment sprawl — documented naming and refresh cadence so marketers trust audience counts.

B2B lists sync from HubSpot or Salesforce via integration or middleware — scoped when sales-owned data must gate marketing sends.

SMS, deliverability, and compliance (TCPA, GDPR, CASL)

SMS requires explicit opt-in and quiet hours by region. We configure double opt-in where required, preference centres, and unsubscribe parity across email and SMS.

Deliverability: dedicated sending domain, SPF/DKIM/DMARC, warm-up plan for domain migrations, and seed testing before Black Friday volume.

Reporting, benchmarks, and handoff

Klaviyo dashboards tie to GA4 or Plausible where possible for cross-check. Training covers flow editing guardrails so agencies do not break integration triggers.

Indicative engagements from €3,400 for core integration + 4–6 flows; enterprise multi-brand accounts are quoted after storefront inventory.

Scope Klaviyo flows

What's included

Shopify / WooCommerce catalog sync
Welcome, abandoned cart and post-purchase flows
Segments and predictive analytics setup
SMS channel and consent alignment

What you receive

Integration audit report with fix log
Live flows with documented triggers and filters
Brand template library (email + SMS)
Segment dictionary spreadsheet
Deliverability checklist results
Marketer handoff guide and Loom library

Frequently asked

Can Klaviyo replace our ESP and CRM?: For ecommerce email/SMS often yes. Sales CRM (HubSpot/Salesforce) may remain system of record — we sync boundaries explicitly.
Do you write email copy and design?: We structure flows and implement templates; copy/design can be bundled as a separate content leaf or supplied by your brand team.
How do you handle GDPR and unsubscribes?: Preference centres, lawful basis documentation, and suppression lists are configured per market. Legal review of consent copy remains your counsel's task.
What if we migrate from Mailchimp?: Historical engagement imports have limits — we plan parallel sends, list hygiene, and flow rebuild rather than blind list port.
Can Klaviyo work with headless commerce?: Yes — server-side events and catalog feeds via API. Scope includes idempotency and test stores before production cutover.