Do we still need a cookie banner with Plausible?

Often no for default Plausible Cloud tracking — but depends on jurisdiction and other scripts on the page. Legal sign-off is still required; we provide technical facts for that review.

Can Plausible track ecommerce revenue accurately?

Revenue goals via custom events work for many stores; complex SKU-level funnels may need Matomo or GA4. We assess in intake.

Is self-hosted Plausible worth it?

Only if ops capacity exists and subprocessors must be zero. Cloud is usually cheaper when engineer time is included.

How do Plausible numbers compare to GA4?

Plausible is typically lower — no bot inflation filters identical to Google, no modeling. We run parallel reports and explain variance.

Can we embed Plausible stats on our site?

Yes — public or password embeds for transparency pages. Styled to match your brand in optional add-on scope.

Service

Plausible Analytics

Plausible Analytics. Lightweight, privacy-first web analytics — script install, custom events and dashboard handoff.

Plausible Analytics for fast, privacy-respectful traffic insight — no cookie walls. Fixed-scope from €1,400; quote within 24 hours after intake with goals and optional self-host assessment.

Set up Plausible Evaluate self-hosted CE

Details & FAQs

Lightweight, privacy-first Plausible setups for marketing sites that need simple, cookie-banner-free metrics without GA4 complexity.

When Plausible beats heavyweight analytics suites

Plausible is a privacy-focused, lightweight script (~1 KB) measuring pageviews, referrers, campaigns, and goals without cookies or personal data collection by default.

Ideal for marketing sites, blogs, and SaaS marketing pages where leadership wants trustworthy traffic trends — not a 200-event GA4 taxonomy maintenance burden.

Plausible Cloud vs self-hosted open-source

Plausible Cloud (EU company, EU infrastructure) is fastest to value — subscription includes hosting, SSL, and updates. Self-hosted Plausible Community Edition suits teams with Docker ops who want zero SaaS subprocessors.

We compare TCO: Cloud subscription vs engineer hours for CE upgrades, SMTP, and Postgres backups before recommending self-host.

Goals, outbound links, and campaign UTM hygiene

Custom events and revenue goals track sign-ups, demo requests, and checkout clicks with a simple API — no tag manager required for basic cases.

We audit UTM conventions so Plausible campaign reports match your ads manager naming — fixing legacy chaos in spreadsheets before dashboards go live.

GDPR, Schrems II, and cookie banners

Plausible markets as GDPR-compliant without cookie banners for default configuration — still requires privacy policy disclosure and DPA for business Cloud accounts.

We document what Plausible does not collect (no cross-site IDs) so legal can contrast with GA4 in vendor assessments.

Integrations: Search Console, Google Ads, and shared links

Optional integrations import Search Console keywords and Google Ads spend for unified marketing views — without storing raw ad platform cookies on your site.

Shared dashboard links give agencies view-only access without Google Analytics permission sprawl.

Dual analytics, migration, and limitations

Many teams run Plausible alongside GA4 during transition, then drop GA4 when reports stabilise. We document Plausible's intentional limits — no raw hit-level BigQuery export — so data teams set expectations.

Indicative engagements from €1,400 for Cloud setup with goals; self-hosted CE deployments from €2,600 including Docker compose and backup runbook.

Set up Plausible

What's included

Cloud or self-hosted CE deployment
Script install via Next.js or tag manager
Custom events and revenue goals
UTM and campaign naming cleanup
Search Console / Ads optional linking
Shared dashboard for agency access

What you receive

Plausible site configuration export
Goal and event test checklist results
Privacy policy technical appendix draft
UTM convention guide for marketing
Self-host runbook (if CE)
Comparison notes vs existing analytics

Frequently asked

Do we still need a cookie banner with Plausible?: Often no for default Plausible Cloud tracking — but depends on jurisdiction and other scripts on the page. Legal sign-off is still required; we provide technical facts for that review.
Can Plausible track ecommerce revenue accurately?: Revenue goals via custom events work for many stores; complex SKU-level funnels may need Matomo or GA4. We assess in intake.
Is self-hosted Plausible worth it?: Only if ops capacity exists and subprocessors must be zero. Cloud is usually cheaper when engineer time is included.
How do Plausible numbers compare to GA4?: Plausible is typically lower — no bot inflation filters identical to Google, no modeling. We run parallel reports and explain variance.
Can we embed Plausible stats on our site?: Yes — public or password embeds for transparency pages. Styled to match your brand in optional add-on scope.

Related services

Want simple analytics without GA4?

30-minute intake. Fixed-scope Plausible quote within 24 hours.

Set up Plausible