Usability Testing

What usability testing catches that analytics cannot

Funnels show where users drop off; tests show why — confusing labels, broken expectations, mobile reach issues, or form validation that erodes trust.

We run moderated or unmoderated task tests against your live site, staging, or high-fidelity prototype, then deliver a severity-ranked backlog dev and design can implement without another discovery phase.

Test design: tasks, success criteria, and segments

Discovery defines 5–8 tasks mapped to revenue or support outcomes — checkout, signup, booking, not arbitrary "find the about page."

Success metrics: completion rate, time on task, error count, and qualitative friction tags. Segments match your ICP or existing user cohorts.

We pilot tasks internally before recruit to eliminate ambiguous wording that would invalidate results.

Deliverables your squad can execute

You receive clips (with consent), a findings table with severity (blocker / major / minor), recommended fixes, and optional Jira/Linear-ready tickets.

We do not stop at "users were confused" — each issue links to a proposed UI or copy change and owner (design vs dev).

Pairing tests with prototypes or live code

Prototype tests de-risk before build; live tests catch production regressions and content drift. We recommend the surface in intake based on your release stage.

Follow-up test rounds can be bundled after fixes ship to verify impact — acceptance criteria tied to task success rate improvements.

Timeline, tools, and pricing

Typical cycle: plan week 1, field week 2, analysis week 3, readout week 4. Tools may include Lookback, Maze, or similar — agreed so your team can replay sessions.

Indicative engagements from €2,800 for a single-round moderated study; multi-locale or benchmark studies are quoted after task and segment count are set.

Testing vs research — avoid buying the wrong leaf

Testing evaluates an existing or prototyped UI against tasks. Research explores problems and language before UI exists. If you are unsure, book intake — we will point you to the smaller scope first and document the rationale in writing.