User Research

When research should precede design and development

Teams skip research when deadlines loom, then pay for it in rework: features nobody uses, copy that misses objections, and nav labels that made sense in a workshop but not to customers.

We run focused research sprints — 2–4 weeks — with clear questions, recruit criteria, and synthesis formatted for product, marketing, and leadership decisions. You leave with evidence-backed next steps, not a shelfware PDF.

Methods we use — matched to the decision you need

Generative interviews when you are exploring problems; contextual inquiry when workflow matters; surveys when you need quant on a known segment; diary studies for longitudinal behaviour.

We do not sell "12 interviews" as a commodity — we sell answers to decisions: pricing page objections, onboarding drop-off, or ICP language for campaigns.

Deliverables include highlight reels (with consent), affinity maps, opportunity areas, and recommended next design or test leaves.

Recruiting, privacy, and EU GDPR

We screen participants against your ICP, handle incentives, and document consent for recordings. GDPR-friendly processes are standard for EU buyers.

You get anonymised excerpts safe for internal sharing; raw PII stays in agreed storage with retention limits.

From insights to roadmap and copy

Synthesis is actionable: ranked opportunities, verbatims for messaging, and explicit "do not build" calls when evidence is weak.

We can hand findings to wireframing, prototyping, or content teams under one programme — each phase with separate acceptance criteria.

Timeline and stakeholder involvement

Typical sprint: recruit week 1, field week 2, synthesis week 3, readout week 4. You need a product or marketing owner in the readout to commit to next steps.

Indicative engagements from €3,200 for a focused qual study; multi-market or mixed-method programmes are quoted after method and sample size are set.

Research vs usability testing — which to buy

Buy research when you do not know what problems matter. Buy usability testing when you have a UI and need a severity-ranked fix list. We will tell you which you need in intake.